living with food addiction

a free 1h webinar

Thursday 14 January 2020

4.30pm Indian time/12pm France /11am UK 

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In this Webinar on Living with Food Addiction, we will look at the issue of food addiction from the perspective of our emotions. We will look at the key role our emotions play in triggering and maintaining our addiction to food and what we can do to learn to live with it. I will even take it a step forward and argue that you can have a fantastic, fun, fulfilling and healthy life even if you suffer from food addiction. 

But there is a method to what may appear like madness. 


In the Webinar we will look at: 

Why does food feels so good? 
What are the triggers behind food addiction? 
What are some of the coping mechanisms (which do NOT involve dieting)? 
How to live a rich and fulfilling life despite food addiction? 


This Webinar is for you if: 

-You suffer from food addiction or feel you have an unhealthy relationship to food
-You want to learn more about this issue and the ways to cope
-You don’t want your relationship to food to stand in the way of the rest of your life
-Someone you love suffers from food addiction or has an unhealthy relationship to food
-You work in an environment where addiction to food is relevant 


Special guest:


Sama Amer has lost 62kg in the last two years. Her journey is an inspiration to me and many others. Sama will be live with us during the Webinar to share about her journey and answer any questions you may have. You can read some of her story here. 

About food addiction

Food addiction is one of these things: if you know you know and if you don’t know, well, it’s a very strange concept. 

Food addiction is extremely common, and it is growing every day. If you think that only overweight people have food addictions, you’re highly mistaken. Food addiction is often hidden and it can take decades for close family members to find out a relative is suffering from it. Vice versa, there are people who are medically overweight but who do not suffer from food addiction. 

Our brain is hardwired to reward us for eating foods that are high in sugar, fat and salt. Why? Because, way back when we had to hunt and forage for food, these sweet, fatty and salty foods were rare and played an important role in giving us the nutrients we needed to stay alive. That is why, when we eat junk food, our brain releases dopamine, the pleasure hormone which encourages us to eat more of it. 

If you combine dopamine loops and a stressful life, or a life in which one is struggling emotionally, then you have a perfect combination to start developing an unhealthy relationship to food. Food becomes the release that your mind and body so desperately needs to feel good. 

People are never addicted to food because of one reason only, it is always a combination of reasons, often including some genetic traits. 

However, this does not mean that there is no way out. In fact, you can live a very happy and fulfilling life. 


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